DALLAS BAGEL RUN
Branding · Event Design · Production
Objective
The Dallas Bagel Run started as a lighthearted community event designed to get locals active and moving together. Over time it evolved into a legitimate Mother's Day race tradition, attracting real runners and growing into a proper marathon. The goal was to modernize the visual identity to match where the event had arrived, without losing the grassroots charm that made people fall in love with it in the first place.
Process
The work started with research into current marathon and race event branding to understand what was resonating visually in that space, then pulled those trends into conversation with the existing Bagel Run identity. Every step of the process was navigated in collaboration with an event committee, requiring each iteration to be presented, refined, and approved before moving forward. Keeping stakeholders aligned while maintaining a cohesive creative vision was as much a part of the job as the design itself.
Result
The refreshed identity struck a balance between modernization and tradition, giving longtime runners something familiar while signaling to new participants that the event had leveled up. The redesign coincided with the highest turnout in the event's history.
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