PICKLE ME THIS
Branding · Packaging · Identity System
Objective
Pickle Me This needed a memorable brand for their pop up serving gourmet pickles with creative toppings, with ambitions to scale into take home retail using the same locally sourced DFW product. The identity needed to work on a paper cup at a weekend market and on a jar sitting on a kitchen shelf without losing any of its energy.
Process
Research into established pickle brands and the artisan foodie pop up space revealed a clear gap, most brands were either too rustic or too sterile. The solution was a hand lettered wordmark with a loose, expressive quality paired with a pickle illustration that does double duty, echoing the shape of an exclamation point while capturing the satisfying snap of a fresh pickle. A high contrast green and yellow palette keeps it bold, readable, and impossible to miss on a crowded table.
Result
A complete identity system that scales cleanly from cup to carry bag to retail jar. The brand sits confidently in the artisan food space while staying fun and accessible enough to resonate with the food curious and the pickle obsessed alike.
